A New Year, A Fresh Start: Don’t Let Bad Address Data Undermine Your 2026 ROI

As we welcome the New Year, it’s the perfect time to reset priorities—and one of the most impactful places to start is your database.
Your current prospects and past customers represent a significant investment. You’ve already spent time and money acquiring them, nurturing them, and building trust. Yet every year, a portion of that value quietly slips away as people move and records fall out of date.
Based on historical move data trends, we typically see about 13% of a mailing file contains bad or outdated address information. That means without regular updates, more than one in ten records may never reach its intended recipient.

Why This Matters for 2026 Campaigns
Undeliverable mail doesn’t just waste postage—it reduces response rates, skews campaign analytics, and lowers overall return on investment. When your best prospects and loyal customers don’t receive your message, you’re missing opportunities that are already paid for.

Historical move update processing (PCOA) helps recover that lost value.

How Historical Move Updates (PCOA) Boost ROI
By identifying individuals and households who have moved beyond standard USPS change-of-address windows, historical move data allows you to:
• Reconnect with high-value past customers
• Keep active prospects reachable
• Reduce wasted spend and undeliverable mail
• Improve response rates and campaign ROI

For organizations planning outreach in 2026, this is one of the simplest and most effective ROI boosters available—and one that’s often overlooked.

Start the Year with Clean, Profitable Data
At IMDataCenter, we make it easy to process historical move updates and strengthen your database before your next campaign drops. We also offer an ROI calculator on our website so you can quickly estimate how much bad data may be costing you—and how much you can recover.

Learn more about historical move (PCOA) processing and see the impact for yourself:
👉 https://www.imdatacenter.com/data-hygiene/

As you move into 2026, we wish you a Happy New Year and continued success. Don’t let outdated address data erode the value of your best prospects and customers—start the year with accuracy and confidence.